Welcome to
Modern Marketing

Insight. Action. ROI Impact.

 

Explore Our Solutions 

Welcome to
Modern Marketing

Insight. Action. ROI Impact.

 

Explore Our Solutions 

Marketing ROI Practice

AV&Co.’s Marketing ROI practice will transform the way you plan, track and optimize your entire marketing program. We’ve earned our ROI expertise in Telecom, Media and Technology – some of the toughest, most dynamic recurring relationship sectors. We solve your most important marketing challenges by developing modern marketing solutions that integrate data, technology and advanced analytics, with a deep understanding of marketing. We don’t think you should have to make tradeoffs. Get ready to master modern marketing.

Learn More 

Marketing ROI Practice

AV&Co.’s Marketing ROI practice will transform the way you plan, track and optimize your entire marketing program. We’ve earned our ROI expertise in Telecom, Media and Technology – some of the toughest, most dynamic recurring relationship sectors. We solve your most important marketing challenges by developing modern marketing solutions that integrate data, technology and advanced analytics, with a deep understanding of marketing. We don’t think you should have to make tradeoffs. Get ready to master modern marketing.

Learn More 

Mission

We exist to transform the traditional approaches to marketing, media, and advertising planning and measurement.  We offer our clients a “no tradeoffs” approach to ROI planning and action development.  No tradeoffs is the unique AV&Co. combination of Advanced Analytics + Practical Marketing Expertise + Deep Industry Experience + Software Tools.  We blend analytics with practical industry and media know-how to explain why a result is what it is. We then determine what actions to take to enable our clients to succeed with every decision.

Mission

We exist to transform the traditional approaches to marketing, media, and advertising planning and measurement.  We offer our clients a “no tradeoffs” approach to ROI planning and action development.  No tradeoffs is the unique AV&Co. combination of Advanced Analytics + Practical Marketing Expertise + Deep Industry Experience + Software Tools. We blend analytics with practical industry and media know-how to explain why a result is what it is. We then determine what actions to take to enable our clients to succeed with every decision.
A comprehensive, single source of truth ROI planning platform that goes well beyond marketing mix optimization to transform the way you budget, allocate, and optimize marketing dollars across your entire program for maximum ROI impact.

Learn More 

A comprehensive, single source of truth ROI planning platform that goes well beyond marketing mix optimization to transform the way you budget, allocate, and optimize marketing dollars across your entire program for maximum ROI impact.

Learn More 

A dynamic brand tracking analytics platform that provides a comprehensive view of your brand’s performance and positioning across a wide variety of data sources.

Learn More 

A dynamic brand tracking analytics platform that provides a comprehensive view of your brand’s performance  and positioning across a wide variety of data sources.

Learn More 

Our Team

Our team helps marketers solve some of their most critical marketing ROI challenges. We have deep expertise in advanced analytics working in some of the toughest recurring relationship sectors in business. We combine that pedigree with our “in the trenches” digital and traditional marketing experience to deliver a no tradeoffs solution on which our clients rely.

Leadership

Bio

SHRUTI JOSHI
Director

Shruti Joshi is a Director at AV&Co. and oversees the Marketing ROI practice. Shruti has extensive industry and consulting experience in telecom, technology, consumer goods and media. Her areas of expertise include business and marketing strategy, online and offline media optimization, new product development, go-to-market planning, churn management and sales channel strategy.
Prior to joining AV&Co., Shruti held an executive marketing position at Verizon Communications, where she was responsible for driving new acquisition growth for Consumer FiOS and Core network products. As a result of her years of industry experience, Shruti provides expert advice on how businesses can maximize returns through improved marketing strategy and media management.
Shruti holds an M.B.A. from Columbia Business School and a B.S. in Business from the University of Southern California.

Bio

INDERBIR SIDHU
CTO

Inderbir Sidhu is the CTO of the Marketing ROI division of AV&Co. Inderbir has extensive industry experience leading software product development at both startup and established companies. Inderbir has published in leading IEEE journals on the topics of Natural Language Processing and Genetic Algorithms. He has also given talks on Semantic Web and Ontologies. Inderbir holds a B.S. in Computer Science from York University in Toronto.

Bio

MATT DEL PERCIO
Principal

Matt Del Percio is a Principal at AV&Co. where he has worked for the last 10 years. He has extensive experience advising both corporations and investors in the telecommunications, technology, and media sectors. His areas of expertise include marketing and brand strategy and analytics, performance management, and go-to-market planning. Matt holds a B.S. in Business from Boston University’s Questrom School of Management.

Bio

KEN MARTIN
Principal

Ken Martin is a Principal at AV&Co. Ken Martin is an economic and strategy consultant with over 15 years of experience in Telecommunications, Media, and Technology. Ken is an expert in using advanced analytics to solve marketers’ key challenges, including marketing mix modeling, comprehensive driver attribution, and advertising media budget optimization. Ken holds an MBA from MIT Sloan School of Management, a JD from Boston University School of Law, and a BA from Brandeis University.