Altman Vilandrie & Company Unveils Next Generation Marketing ROI Tools to Meet Growing Demand for its Services

By November 20, 2015 Press

truPLAN™ & truCLOUT™ solutions focus on “no trade-offs” approach, combining the best in advanced analytics, technology and marketing execution expertise to deliver greater ROI

New York, NY (November 19, 2015) – Altman Vilandrie & Company today unveiled the next generation of its advanced marketing platforms to help companies achieve a maximum return on investment for all types of marketing initiatives. The software platforms, truPLAN™ and truCLOUT™, are part of the rapidly growing Marketing ROI Practice and are used to solve a range of marketing challenges faced by the firm’s clients, which include many Fortune 500 companies.

The next generation truPLAN™ and truCLOUT™ products and services create proven, customized analytics, strategies and action plans that address the full array of CMO/executive level tactical marketing challenges. The platforms, combined with in-depth marketing expertise, are evolving the way that modern marketers plan, addressing topics that include marketing mix optimization (beyond media), competitive war gaming, brand measurement and tracking, and digital and ecommerce strategy.

For more than a decade, Altman Vilandrie & Company has leveraged deep industry experience and advanced analytics to help telecommunications and technology clients meet their strategic business goals within their industries and beyond. In recent years clients have looked to the firm to help navigate significant and complex marketing and advertising investments, and the firm has consistently delivered double digit marketing lift for its clients.

The Marketing ROI Practice has helped achieve these significant results for clients by transforming traditional approaches to marketing, media, advertising planning and measurement with a “no trade-offs” perspective. The practice was built to solve these critical marketing challenges using data, technology, deep industry experience and practical marketing know-how. Former Verizon marketing executive Shruti Joshi, who has been a director at the firm since 2012, leads this business unit.

“We are becoming the first call for many brands when they face a variety of key marketing decisions,” said Joshi. “Our no trade-offs approach uncovers the elusive ‘why’ some tactics and strategies will work while others don’t, and then delivers an action plan that provides maximum impact. Since we are an objective third party, our approach ensures that our clients aren’t forced to act on habit or gut, and instead make data-driven decisions based on the knowledge and transparency of what works.”

Both of the core software platforms have been enhanced and rebranded. The truPLAN™ platform operates as a single source for a broad array of marketing investment and planning questions. The platform uses advanced analytics to evaluate the impact of hundreds of controllable and uncontrollable performance drivers on multiple business goals in order to enable smarter investment and planning decisions. truCLOUT™ evolves and simplifies brand tracking beyond the traditional long-form survey and evaluates advertising performance, brand positioning and brand building activities using a variety of new data sources to help answer key questions about brand health with increased frequency.

To learn more, please visit the new website for Altman Vilandrie & Company’s Marketing ROI Practice: http://mroi.altvil.com/

About Altman Vilandrie & Company

Altman Vilandrie & Company is a strategy consulting group that focuses on the telecom, media, technology and investor sectors. The company’s consultants are experienced in strategy, marketing, finance, M&A, technology, regulatory and operations disciplines. Based in Boston, with offices in New York City and San Francisco, Altman Vilandrie & Company enables clients to seize new opportunities, navigate mounting challenges, improve business performance, and increase investor value within complex and converging industries.

Ninety percent of the boutique firm’s operator clients are large- to mid-cap companies including service providers, technology and software developers, and media companies. Altman Vilandrie & Company’s financial clients include many of the largest and most prominent investors in the telecom, media and technology markets.

Contact: Cort Boulanger

339-222-2442