Get the true picture of your brand’s performance with truCLOUT™, our next generation brand and advertising tracking platform.
HOW DOES truCLOUT™ MEASURE BRAND PERFORMANCE?
truCLOUT™ evolves and simplifies brand tracking beyond the traditional long-form monthly and quarterly surveys to provide a dynamic, data-rich, and high frequency solution with built-in action planning. We track the performance of your brand and your competitors’ brands to give a total view of brand building activities, brand positioning, and brand impact. We simplify the historically complex brand tracking process by creating a single index that ties to marketshare or other business KPIs. To provide a comprehensive view of your brand, truCLOUT™ evaluates advertising performance. We combine and leverage many data points, such as message type, weight, duration, and frequency as well as performance metrics like awareness, recall and likeability.
Some brand and ad metrics we track include:
- Media & Advertising: spend, campaigns, messaging
- Announcements / Events: press releases, company news
- Consumer Perception: brand position and product ownership
- Brand Association: brand attributes to won and overcome
- Brand Performance: consumer engagement and influence