True brand performance for the modern marketer.

Get the true picture of your brand’s performance with truCLOUT™, our next generation brand and advertising tracking platform.

HOW DOES truCLOUT™ MEASURE BRAND PERFORMANCE?

truCLOUT™ evolves and simplifies brand tracking beyond the traditional long-form monthly and quarterly surveys to provide a dynamic, data-rich, and high frequency solution with built-in action planning. We track the performance of your brand and your competitors’ brands to give a total view of brand building activities, brand positioning, and brand impact. We simplify the historically complex brand tracking process by creating a single index that ties to marketshare or other business KPIs. To provide a comprehensive view of your brand, truCLOUT™ evaluates advertising performance. We combine and leverage many data points, such as message type, weight, duration, and frequency as well as performance metrics like awareness, recall and likeability.

truCLOUT_Laptop_MockSome brand and ad metrics we track include:

  • Media & Advertising: spend, campaigns, messaging
  • Announcements / Events: press releases, company news
  • Consumer Perception: brand position and product ownership
  • Brand Association: brand attributes to won and overcome
  • Brand Performance: consumer engagement and influence

Tap into the Insight of both Asked + Listened Sources

By integrating “listened” data sources with traditional “asked” data sources, provided by AV&Co. and from you, we provide a complete picture of brand performance and positioning. This enables our clients to make better decisions and maximize ROI.

Benefits of Data Sources
Benefits of Data Sources
Asking Sources (long-form and short-form surveys)
  • Reach traditional and non-traditional panel audiences in all market segments
  • Client data provides continuity with past tracking measures and methodologies
Listening Sources (social and search monitors)
  • "Listening" instead of "asking" about consumer preferences counter balances surveys and provides insight into a larger audience
  • Client data provides continuity with past tracking measure and methodologies
Power of Data Sources
Power of Data Sources
Asking Sources (long-form and short-form surveys)
  • Offers insights into segment performance (e.g. Millennials) and can be reported weekly, monthly, and quarterly
  • Easily add rich historical client data
Listening Sources (social and search monitors)
  • Tracks more than 70+ million sources, including people's search habits, at daily, weekly, and monthly frequency
  • Easily add rich historical client data

ADDITIONAL FEATURES:

Rollover to learn more

1. Filter and cross-filter charts

2. Deep dive into segment performance

3. Customizable dashboards and sections

4. Statistical significance indicators

5. Detailed results

6. Resizable and draggable charts

7. Quick CSV data export

8. User permissions for secure data and user control

Quick access to all scenarios Easy media plan upload Auto generate results display Quick results CSV export Easily select media tactics Simple scenario builder Simple scenario builder Simple scenario builder

ADDITIONAL FEATURES:

1. Filter and cross-filter charts
2. Deep dive into segment performance
3. Customizable dashboards and sections
4. Statistical significance indicators
5. Detailed results
6. Resizable and draggable charts
7. Quick CSV data export
8. User permissions for secure data and user control

truCLOUT’s™ flexible web-based platform pulls more timely data from existing and new data sources to provide our clients with real-time access for ongoing analysis, reporting, and planning.

truCLOUT™ enables:

  • In-depth analysis of brand and ad trends to identify actionable insights
  • Quick and accurate answers to executive-level questions regarding brand performance and impact for quick, effecitve  responses to competitors
  • An understanding of brand positioning and consumer perceptions versus competitors to inform strategy and planning