Introducing a comprehensive, single source of truth marketing ROI platform that will transform the way you plan your marketing.
truPLAN™ is built to solve one of the most critical pain points in marketing; the siloed evaluation of marketing tactics and channels. Our robust platform enables clients to control, manage, evaluate and optimize their entire marketing program including both controllable and uncontrollable parts for a variety of KPI’s. From TV message flighting optimizations to media mix allocation, to pricing and promotion performance and more, we solve the broadest array of critical planning questions via a single platform. In addition, we go beyond mix optimization and the analytics to help our clients understand why a tactic is performing as it is and what actions to take to address it. truPLAN™ puts you in control to generate meaningful ROI impact.